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    microencapsulation experience

    Lipofoods will launch the microencapsulation experience concept at Vitafoods 2018

    Lipofoods will introduce the microencapsulation experience to interactively present the benefits of microencapsulation at Vitafoods at booth F189 from 15-17 of May, 2018

    At this year’s VitaFoods conference, Lipofoods will introduce a new presentation concept called the “microencapsulation experience” to interactively present the benefits of its microencapsulated branded ingredients. This concept will allow Vitafoods visitors a full experience to “see, taste, and feel” while sampling simple, cleaner formulations such as the Lipofer orosoluble iron sticks.  Lipofoods, SLU, launches Lipofer™, a great tasting, orosoluble iron targeting the needs of pregnant or nursing Millennials women. Lipofer will be introduced at Vitafoods, Geneva, May 15-17, at booth #F189 and demonstrated in the form of a “stick” to be enjoyed on-the-go.

    The orosoluble (melt-in-your-mouth) “stick” is a fun, tasty way to consume highly bioavailable iron for women with iron deficiency, as well as during and after pregnancy. Lipofer provides 100% RDA of iron, plus vitamin C to boost iron absorption and add aroma.  Isabel Gómez, Marketing Manager for Lipofoods, will conduct the interactive presentation and present a comprehensive, in-depth explanation of microencapsulation benefits. The presentation will take place on Tuesday, May 15, from 16:00 to 16:45 and on Wednesday, May 16, from 12:00 to 12:45, at the Tasting Centre Spotlight. Free samples will be available at the Sample Bar Entry and at Lipofoods’ booth #F189.

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